WeTrade signs a multi-year international marketing partnership with the Houston Rockets, extending broker sports sponsorships into NBA basketball while U.S. service limits define the deal.
Partnership Officially Announced in June 2026
Cyprus-based broker WeTrade announced in early June 2026 that it had signed a multi-year international marketing partnership with the Houston Rockets. The partnership brings WeTrade into the commercial partnership ecosystem of anNBAteam and focuses on the Rockets’ international audience, digital marketing campaigns and fan engagement scenarios.
WeTrade said the Rockets have strong global recognition, and the partnership will be used to connect sports audiences with the trading brand. Gretchen Sheirr, President of Business Operations of the Houston Rockets, also said in the related release that the two sides will build new experiences and connections around global fans.
Multi-Year Agreement Focuses on International Audiences
Unlike some brokers that choose jersey branding or arena advertising, WeTrade’s partnership places greater emphasis on international marketing and online reach. Public information shows that the partnership focuses on global brand exposure, digital communication and fan experience, rather than directly serving U.S. domestic traders.
The parties to the partnership are WeTrade and the Houston Rockets.
The partnership is structured as a multi-year international marketing partnership.
Public reports did not disclose the contract value.
The partnership focuses on the Rockets’ overseas fans and global digital marketing scenarios.
“This partnership brings together the discipline and mindset of elite sport with trading.”
Broker Sports Sponsorship Footprint Continues to Expand
WeTrade is not entering sports marketing for the first time. The company previously established a three-year partnership withPSGand participated in related sponsorship of the Phantom Global Racing team in the Porsche Carrera Cup Asia. The Rockets partnership in June 2026 means its sports marketing has expanded further from football and motorsport into basketball.
Source: Finance Magnates report republished by TradingView; time: June 2026. The report said WeTrade had previously built a sports presence through PSG and Phantom Global Racing, and included the Rockets partnership in its global growth strategy.
Basketball Market Attracts More Financial Brands
Over the past two years, brokers, fintech companies and crypto asset-related firms have continued to increase investment in basketball events. The NBA’s global distribution power, social media reach and young audience profile make it an important channel for financial brands seeking international exposure.
In October 2022, Plus500 signed a four-year global partnership with the Chicago Bulls.
In July 2025, TMGM signed a multi-year partnership with the Brooklyn Nets.
In January 2026, STARTRADER became an official NBA partner.
In April 2026, XTB became a global partner ofFIBA, with the partnership covering events related to the 2026 and 2027 Basketball World Cups.
In June 2026, WeTrade and the Houston Rockets announced a multi-year international marketing partnership.
| Time | Entity | Partner | News Highlights |
|---|---|---|---|
| October 2022 | Plus500 | Chicago Bulls | Signed a four-year global partnership covering marketing content, community events and social media communication. |
| July 2025 | TMGM | Brooklyn Nets | Signed a multi-year agreement covering courtside and digital advertising assets. |
| January 2026 | STARTRADER | NBA | Became an official NBA partner, with brand visibility entering arenas and broadcast scenarios. |
| April 2026 | XTB | FIBA | Became a global partner, covering the 2026 Women’s Basketball World Cup and the 2027 Men’s Basketball World Cup. |
| June 2026 | WeTrade | Houston Rockets | Announced a multi-year international marketing partnership focused on global fan engagement. |
U.S. Market Restrictions Define the Partnership Boundary
WeTrade states in its own risk disclosure that its products and services are not available to U.S. residents and are not regulated by U.S. financial regulatory authorities. Therefore, the commercial focus of the Rockets partnership is not the U.S. retail trading market, but overseas brand communication through the team’s international influence.
Source: Houston Rockets LinkedIn account and WeTrade-related disclosures; time: early June 2026. The relevant content shows that WeTrade products are not available to U.S. residents and are not regulated by U.S. authorities.
Regulatory Licences Cover Multiple Jurisdictions
WeTrade Capital was established in 2015. Public information shows that its business covers trading products including forex, metals, energy, indices, stocks and cryptocurrencies. WeTrade’s official website shows that the group holds or displays relevant authorisations in multiple jurisdictions, including Australia, Cyprus, Malaysia, Seychelles, and Saint Vincent and the Grenadines.
ItsCySEClicence number is 453/25.
Its SeychellesFSAsecurities dealer licence number is SD196.
Its Labuan Financial Services Authority licence number in Malaysia is MB/22/0100.
Its Australian Financial Services Licence number is AFSL 544624.
Its related registration number in Saint Vincent and the Grenadines is 1945 LLC 2022.
Football Sponsorship Scrutiny Pushes Brands to Shift
Brokers’ entry into the basketball market is also related to changes in the football sponsorship environment. In June 2026, the UKFCAreminded football clubs that sponsorship arrangements involving unauthorised financial services firms, crypto asset companies or trading platforms may create legal liability, anti-money laundering risks and reputational risks.
Source: UK Financial Conduct Authority; time: June 2026. The regulator required clubs to conduct sufficient due diligence before signing and during partnerships, and made clear that it would take action where needed.
Against this backdrop, basketball sponsorship provides brokers with another path for international exposure. Compared with football clubs, NBA teams have a more concentrated global league brand, mature digital broadcast channels and a large overseas fan base. These features are favourable for cross-regional financial brands to carry out content communication.
Questions About the WeTrade Rockets Partnership
When was the partnership between WeTrade and the Houston Rockets announced?
Public reports show that the partnership was announced in early June 2026, and Finance Magnates reported the news on June 8, 2026.
Did the partnership disclose a specific amount?
As of the publication of public reports, WeTrade and the Houston Rockets had not disclosed the specific value of the multi-year international marketing partnership.
Does the partnership mean WeTrade is entering the U.S. trading market?
Public disclosures show that WeTrade products and services are not available to U.S. residents and are not regulated by U.S. authorities, so the partnership is mainly an international marketing arrangement.
What other sports partnerships has WeTrade had before?
Public information shows that WeTrade previously established a three-year partnership with PSG and participated in related sponsorship of Phantom Global Racing in the Porsche Carrera Cup Asia.
