EC Markets appoints Anna Fleet as Growth and Performance Marketing Manager, strengthening its London marketing and client acquisition team.
EC Markets Appoints Anna Fleet to Lead Growth Marketing
London news: Retail forex and contracts for difference broker EC Markets was reported on May 7, 2026, to have appointed Anna Fleet as Growth and Performance Marketing Manager. The appointment was reported by FX News Group on May 7, 2026, followed by a similar report from BrokersView on May 8, 2026. Public information shows that Fleet will join EC Markets in London and will be responsible for growth and performance marketing-related work.
The sources are FX News Group’s“Exclusive: Axi EMEA marketing manager Anna Fleet moves to EC Markets”, published on May 7, 2026, and BrokersView’s“EC Markets Hires Anna Fleet as Growth and Performance Marketing Manager”, published on May 8, 2026. Both reports confirmed that before joining EC Markets, Anna Fleet worked at Axi for six years as Regional Marketing Manager for Europe, the Middle East and Africa (EMEA). She had also previously worked at One Financial Markets and CMC Markets.
This personnel change comes as brokers continue to strengthen their marketing, client growth, and brand differentiation capabilities. For retail forex and contracts for difference (CFD) brokers, growth and performance marketing roles typically cover client acquisition, channel conversion, advertising efficiency, regional campaign support, and brand performance optimization. The role is not only related to marketing communication, but also directly linked to acquisition cost, client quality, and long-term retention.
Appointment Disclosure Timeline and Public Sources
According to FX News Group, Anna Fleet confirmed on LinkedIn that she had joined EC Markets. In the related update, she said she was excited to officially begin her journey at EC Markets and looked forward to joining a team focused on innovation, fast-moving markets, and building strong client relationships in finance. BrokersView further summarized that Fleet looked forward to the new challenge and building strong client relationships.
“I am excited to officially begin my journey at EC Markets. I look forward to being part of a team focused on innovation, fast-moving markets, and building strong client relationships in finance.”
| Date | Source | Information | News Significance |
|---|---|---|---|
| May 7, 2026 | FX News Group | Disclosed that Anna Fleet joined EC Markets as Growth and Performance Marketing Manager. | EC Markets strengthens its London marketing team and client growth function. |
| May 8, 2026 | BrokersView | Reported that Fleet had worked at Axi for six years as EMEA Regional Marketing Manager. | The appointment brings in a forex and CFD industry professional with regional marketing experience. |
| June 3, 2025 | Finance Magnates | Reported that EC Markets obtained a UAE SCA Category 5 license. | The group had previously strengthened its Middle East regulatory and market coverage. |
| 2026 website information | EC Markets website | The UAE entity is currently marked as holding a CMA Category 5 license and is not permitted to hold client assets or client funds. | Clients need to distinguish the regulatory scope and service boundaries of different entities. |
Fleet Has a Marketing Background in the Brokerage Industry
Public reports show that Anna Fleet worked at Axi for six years before joining EC Markets. At Axi, she served as EMEA Regional Marketing Manager, responsible for regional market communication, marketing execution, and related growth work. Axi is a brokerage brand providing forex and CFD trading services to retail and professional clients, and this experience gives Fleet an industry background in running marketing campaigns for multi-regional client groups.
Before Axi, Fleet also worked at One Financial Markets and CMC Markets. These companies are all part of the forex, CFD, and online trading services sector. Her previous work experience shows that she has long been involved in roles related to trading platforms, client acquisition, regional marketing, and brokerage brand building.
Her experience at Axi provided EMEA regional market operations and client growth experience.
Her experience at One Financial Markets reflects her involvement in market work related to forex and CFD brokerage services.
Her experience at CMC Markets exposed her to the brand and marketing system of a large listed brokerage group.
After joining EC Markets, her work is expected to focus on growth channels, brand performance, and client relationship building.
EC Markets Continues to Add London Marketing Talent
FX News Group mentioned in its May 7, 2026 report that EC Markets had also added another London-based marketing professional earlier in 2026: former eToro employee Nicholas Haralambos McGregor, who joined as Sponsorship and Partnership Manager. This indicates that EC Markets’ recent hiring is not a single isolated appointment, but part of a broader strengthening of marketing, sponsorship, partnerships, and client growth functions.
For brokers, London remains an important financial services and talent market. The UK has a mature regulatory environment, a concentrated pool of financial marketing talent, and intense competition in the forex and CFD industry. Assigning growth, brand, and partnership roles in London can help brokers improve marketing execution capability in both mature and international markets.
Growth and performance marketing roles usually involve the following work:
Analyzing conversion performance and client quality across different acquisition channels.
Optimizing advertising campaigns, search marketing, affiliate channels, and campaign landing pages.
Working with regional teams to develop localized promotional content and marketing schedules.
Tracking metrics such as account openings, deposits, trading activity, and retention.
Adjusting promotional language, risk warnings, and client communication materials within the compliance framework.
Regulatory Entities in Multiple Jurisdictions Need to Be Identified Separately
EC Markets’ website shows that EC Markets Group Ltd is authorized and regulated by the UK Financial Conduct Authority (FCA), with financial services register number 571881. The website also shows that EC Markets Financial Limited is authorized by the Australian Securities and Investments Commission (ASIC), with Australian Financial Services License number 414198; the same-named entity is also authorized by the South African Financial Sector Conduct Authority (FSCA), with license number 51886.
The UAE part requires a distinction in timing and terminology. Public reports on June 3, 2025, stated that EC Markets had obtained a Category 5 license from the UAE Securities and Commodities Authority (SCA). EC Markets’ 2026 website information now refers to the relevant regulator as the UAE Capital Markets Authority (CMA) and lists EC Markets Securities & Financial Promotion L.L.C as holding a Category 5 license, with license number 20200000281. The website also states that this UAE entity is not permitted to hold client assets or client funds.
In addition, EC Markets’ website also lists entity information related to the New Zealand Financial Markets Authority (FMA), the Seychelles Financial Services Authority (FSA), and the Mauritius Financial Services Commission (FSC). Regulatory scope, target clients, client protection arrangements, and risk disclosures may differ among different entities.
Marketing Appointment Does Not Change Product Risk
EC Markets’ website risk disclosure states that trading carries a high level of risk and may result in losses exceeding the initial deposit; CFDs are complex financial instruments, leveraged trading amplifies risk, and these products may not be suitable for all investors. This warning shows that executive or marketing personnel appointments are company-level operational changes and do not change the inherent risk characteristics of forex and CFD products.
When assessing a broker, clients should separate marketing information from regulatory verification. Expansion of the marketing team may improve brand exposure, communication efficiency, and campaign execution capability, but clients still need to confirm the actual account-opening entity, license scope, fee structure, margin requirements, deposit and withdrawal rules, and complaint channels.
The same brand may provide services through entities in different countries or regions.
Client fund protection and complaint mechanisms may differ between entities.
A Category 5 license should generally be understood together with its specific authorized scope and should not automatically be equated with full trading service authorization.
Leveraged forex and CFD trading may lead to rapid losses, and clients should read the risk disclosure documents.
Industry Competition Increases the Importance of Marketing Roles
In recent years, client acquisition costs in the retail brokerage industry have risen, competition across advertising channels has intensified, and regulatory scrutiny of financial promotions has become stricter. Against this background, the value of growth and performance marketing roles continues to increase. Brokers need to balance higher conversion rates with compliant communication, while using data analysis to assess the long-term return of different markets and channels.
EC Markets’ appointment of Anna Fleet reflects the company’s effort to strengthen marketing management capabilities with brokerage industry experience. Fleet has worked at Axi, One Financial Markets, and CMC Markets, and her background is closely aligned with client growth, regional markets, and forex CFD product promotion. For EC Markets, this appointment helps strengthen the London team and supports its international business structure across the UK, Australia, South Africa, the UAE, and offshore entities.
As of May 14, 2026, publicly available information confirms the following facts: EC Markets has appointed Anna Fleet as Growth and Performance Marketing Manager; FX News Group reported the appointment on May 7, 2026, and BrokersView followed up on May 8, 2026; Fleet previously served as EMEA Regional Marketing Manager at Axi for around six years and had also worked at One Financial Markets and CMC Markets; EC Markets’ website lists multiple regulatory entities, with its UAE entity currently described as holding a CMA Category 5 license.
FAQs on EC Markets’ Marketing Appointment
What position does Anna Fleet hold at EC Markets?
Public reports show that Anna Fleet has joined EC Markets as Growth and Performance Marketing Manager.
Where did Anna Fleet work before joining EC Markets?
Before joining EC Markets, she worked at Axi for six years as EMEA Regional Marketing Manager. Earlier, she had also worked at One Financial Markets and CMC Markets.
Should EC Markets’ UAE license be described as SCA or CMA?
The June 2025 report used the SCA wording, stating that EC Markets had obtained a UAE SCA Category 5 license. EC Markets’ 2026 website information describes it as a CMA Category 5 license. Therefore, news copy can state that the SCA terminology was used when the license was reported in 2025, while the current website regulatory information uses the CMA terminology.
Will the marketing leadership appointment affect client account rules?
Public information shows that this appointment is a marketing and growth team personnel change and does not directly alter client accounts, trading conditions, or regulatory affiliation. Clients should still refer to the actual account-opening entity, client agreement, and risk disclosure documents.
