ATFX named Dany Mawas as Africa CEO to expand B2B and B2C operations, building on L7 Prime and ATFX Connect’s work in liquidity, white-label infrastructure and payments.
ATFX Announces Appointment of Africa CEO
On May 25, 2026, global forex andCFDbroker ATFX officially announced the appointment of Dany Mawas asCEOfor Africa. The appointment took effect from the announcement date and is intended to further strengthen ATFX’s business footprint and strategic commitment across the African continent.
According to ATFX’s announcement, Mawas previously served as CEO and co-founder of L7 Prime, formerly Fortress Core. Over the past year and a half, L7 Prime and ATFX Connect, ATFX’s institutional liquidity services brand, have worked closely together in major African markets across areas such as liquidity distribution, white-label infrastructure deployment and payment orchestration solutions.
Appointment Background and Details
This appointment was not a sudden personnel change. According to a report by industry media outlet FX News Group on May 25, 2026, Mawas had already been substantively providing operational services for ATFX in the African market through the L7 Prime brand over the past 18 months. This formal appointment marks the upgrade of the relationship from a commercial partnership to a direct employment and management structure.
Under the new leadership structure, ATFX plans to combine its global institutional infrastructure with deep local market expertise in Africa, accelerating the development of bothB2BandB2Cbusinesses in the region.
The following are the key milestones in Dany Mawas’s career:
| Period | Position | Organization | Business Area |
|---|---|---|---|
| Early stage | Senior roles | FXCM, INFINOX, RaiseFX | Forex brokerage business |
| Early 2024 | South Africa CEO | Markets.com | Retail forex/CFD business |
| 2024 | Chief Commercial Officer | Markets.com (Finalto Group) | Global business development |
| 2024 | Africa CEO | Finalto Africa | B2B business development |
| 2024 to 2026 | CEO and co-founder | L7 Prime, formerly Fortress Core | Liquidity / white-label / payment orchestration |
| From May 2026 | Africa CEO | ATFX | Full B2C/B2B operations |
Partnership Foundation Between L7 Prime and ATFX Connect
The strategic partnership between L7 Prime and ATFX Connect is the core background to this appointment. Over the past several quarters, the two parties have jointly supported ATFX’s rapid growth in Africa, with specific cooperation areas including:
White-label infrastructure construction and deployment
ATFX Connect Tier-1 liquidity distribution
Payment orchestration solutions
KYC and AML compliance integration
Front-end and mobile trading experience optimization
Risk management and bridge infrastructure
Executive Comments
Several ATFX executives commented on the appointment. Siju Daniel,CCOof ATFX Group, said:
"Over the past few quarters, the partnership between L7 Prime and ATFX Connect has made significant progress in Africa. Dany’s leadership, deep market understanding and precise execution capability have stood out. This appointment reflects our confidence in his vision and in the long-term development of the region."
Zhang Weiqiang, Managing Director of ATFX Connect Global, added:
"Africa is one of the most dynamic growth regions for our business. Through our partnership with L7 Prime, we have successfully combined institutional-grade infrastructure with strong local execution. Dany and his team have consistently demonstrated the ability to build scalable solutions adapted to the realities of African markets."
Dany Mawas himself stated:
"This appointment is both an honor and a continuation of the work we have built together over many years. Africa needs local leadership supported by global infrastructure, and that is exactly what we are committed to strengthening further. There are tremendous opportunities ahead in both B2C and B2B, and we are only getting started."
ATFX is currently regulated by theFCA,ASIC,CySECandFSCA, and operates in multiple global hubs including London, Dubai and Hong Kong. The company recorded total trading volume of USD 1.09 trillion in the first quarter of 2026. ATFX is ultimately controlled by Chairman Joe Li.
Information sources: ATFX official announcement (May 25, 2026), FX News Group (May 25, 2026), and TradeInformer interview (May 21, 2026).
Questions About ATFX’s Africa CEO Appointment
Who is Dany Mawas, and what are his main career experiences?
Dany Mawas is a senior executive in the forex and CFD industry. He previously served as Chief Commercial Officer of Markets.com and CEO of Finalto Africa, and held senior roles at FXCM, INFINOX and RaiseFX. Before joining ATFX, he was co-founder and CEO of L7 Prime, formerly Fortress Core, focusing on liquidity, white-label and payment orchestration services for African markets.
What cooperation did L7 Prime and ATFX Connect previously carry out in Africa?
Over the past roughly 18 months, L7 Prime and ATFX Connect cooperated in major African markets to provide liquidity distribution, white-label infrastructure deployment, payment orchestration solutions, KYC and AML compliance integration, risk management and front-end trading experience optimization, jointly supporting ATFX’s business growth in Africa.
How will ATFX’s African business develop after this appointment?
According to ATFX’s announcement, under the new leadership structure, the company will combine global institutional infrastructure with local African market expertise, while accelerating the dual development of B2C business for retail clients and B2B business for institutional clients. Plans include deeper localized product development, payment experience optimization and regional partnership expansion.
Which regulators authorize ATFX globally?
ATFX is authorized and regulated by multiple regulators, including the UK Financial Conduct Authority (FCA), the Australian Securities and Investments Commission (ASIC), the Cyprus Securities and Exchange Commission (CySEC) and South Africa’s Financial Sector Conduct Authority (FSCA). It has operational hubs in major global financial centers including London, Dubai and Hong Kong.
