Webull plans to acquire Thailand’s Pi Securities in a deal valuing the firm at about $100 million, expanding its digital investment services and Southeast Asia brokerage presence.
Webull Plans $100 Million Acquisition of Pi Securities
On June 30, 2026, Webull Securities (Thailand) Co., Ltd. announced that it had signed an agreement to acquire Thai investment services provider Pi Securities Public Company Limited. According to the announcement, the transaction values Pi Securities at approximately $100 million. After completion, Webull will further expand its business presence in Thailand’s capital market and Southeast Asia’s digital investment services sector.
(Source: Webull Securities Thailand, Webull to Strengthen its Presence in Thailand by Acquiring Pi Securities, published on 2026-06-30, covering transaction valuation, acquisition structure and strategic objectives.)
Webull Group is listed onNASDAQunder the ticker symbol BULL. The transaction was signed through a share purchase agreement between the direct parent company of Webull Securities (Thailand) and Country Group Holdings Public Company Limited, the controlling shareholder of Pi Securities. Under the agreement, Webull will acquire all Pi Securities shares held by Country Group Holdings.
The announcement shows that the transaction remains subject to customary closing conditions, including approvals from relevant regulatory authorities and shareholders. Related transaction information was disclosed to the Stock Exchange of Thailand on June 29, 2026. As the transaction is still pending completion, the final closing date and integration progress will depend on the approval process and fulfillment of the agreement conditions.
Transaction Involves Shares Held by the Controlling Shareholder
From a transaction structure perspective, this acquisition is not simply a minority equity investment, but an acquisition arrangement targeting the shares held by Pi Securities’ controlling shareholder. Country Group Holdings is the controlling shareholder of Pi Securities, and Webull intends to acquire all Pi Securities shares held by Country Group Holdings through the share purchase agreement.
Pi Securities is a local Thai investment services institution with more than 50 years of experience in Thailand’s capital market. Its business foundation includes local securities services, investment products, client service systems and an investment advisory network. Webull said the transaction is intended to combine Pi Securities’ local market foundation with Webull’s digital investment platform and technology infrastructure.
The buyer is the direct parent company of Webull Securities (Thailand).
The seller is Country Group Holdings Public Company Limited.
The transaction target is all Pi Securities shares held by Country Group Holdings.
The transaction values Pi Securities at approximately $100 million and remains subject to regulatory and shareholder approvals.
Acquisition Targets Thailand’s Digital Investment Market
Webull said the acquisition reflects the company’s plan to enhance the digital investment experience for Thailand’s next generation of investors and demonstrates its intention to expand its financial ecosystem in Southeast Asia. If completed, Webull expects to broaden its investment product range in the Thai market and build a more comprehensive financial services ecosystem for local investors.
(Source: Webull Securities Thailand, Webull to Strengthen its Presence in Thailand by Acquiring Pi Securities, published on 2026-06-30, covering Thailand market strategy, digital investment experience and Southeast Asia expansion.)
The core logic of this transaction is to supplement online investment platform capabilities with local brokerage resources. Pi Securities has accumulated client relationships, investment advisory services and local business experience in Thailand’s capital market, while Webull’s main strengths lie in its online trading platform, technology infrastructure and multi-market product access. After combining these resources, Webull’s business coverage in Thailand may extend from standalone platform services to a more complete local brokerage business chain.
| Item | Time | Entities Involved | News Highlights |
|---|---|---|---|
| Transaction announcement released | 2026-06-30 | Webull Securities Thailand | Announced the signing of an agreement to acquire Thai investment services provider Pi Securities. |
| Transaction disclosure | 2026-06-29 | Stock Exchange of Thailand | Relevant information was disclosed to the exchange in accordance with Thai market rules. |
| Transaction valuation | At the time of announcement | Pi Securities | The transaction values Pi Securities at approximately $100 million. |
| Closing conditions | Before transaction completion | Regulatory authorities, shareholders | The transaction remains subject to regulatory approvals, shareholder approvals and other customary closing conditions. |
Combining Local Experience With a Technology Platform
Chonladet Khemarattana, Chief Executive Officer of Webull Thailand, said the investment would combine Webull’s capabilities in technology, infrastructure and platform development with Pi Securities’ expertise, investment products and client service experience in Thailand’s capital market. The company believes this will strengthen its competitive capabilities and support long-term sustainable growth.
For Thai investors, the potential changes from the transaction are mainly concentrated in product coverage, trading platform experience and local service capabilities. Pi Securities’ local market experience may help Webull better understand the needs of Thai investors, while Webull’s online trading platform and technology systems may improve the efficiency of account management, trade execution, information services and cross-market product access.
The two parties signed a share purchase agreement.
Transaction information was disclosed to the Stock Exchange of Thailand as required.
Relevant regulatory authorities and shareholders will review and vote on the transaction.
After the transaction conditions are satisfied, the transaction will proceed to closing and subsequent business integration.
Southeast Asia Expansion Becomes a Strategic Focus for Webull
Webull said in the announcement that it currently operates in 16 markets globally and has more than 27 million registered users. Its platform provides trading services for stocks,ETFs, options, futures and digital assets. The proposed acquisition of Pi Securities shows that Webull is positioning the Thai market as an important part of its Southeast Asia expansion.
(Source: Webull Securities Thailand, Webull to Strengthen its Presence in Thailand by Acquiring Pi Securities, published on 2026-06-30, covering global market coverage, registered users and product range.)
The Southeast Asian market has attracted attention from multiple online brokers and fintech platforms in recent years. The proportion of young investors, mobile trading habits, demand for cross-border products and local regulatory frameworks in the region have become important factors for platform-based brokers. By acquiring shares in a local broker, Webull can gain more direct market access in terms of licensing, client base, product rollout and local services.
The Thai market provides Webull with a localized business entry point for its Southeast Asia expansion.
Pi Securities’ historical experience can help supplement Webull’s local service capabilities in Thailand’s capital market.
Webull’s platform technology can be used to improve the digital trading experience and multi-asset product access.
After the transaction is completed, the two parties will still need to advance the integration of systems, products, client services and compliance processes.
Transaction Still Faces Approval and Integration Variables
Although the two parties have signed an agreement, the transaction has not yet been completed. The announcement clearly states that the transaction still requires approvals from relevant regulatory authorities and shareholders, as well as the satisfaction of other customary closing conditions. This means that before approvals are completed, the transaction outcome, completion timeline and final integration arrangements remain uncertain.
For the financial services industry, cross-entity acquisitions involve not only equity transfers, but also client asset protection, business licenses, compliance systems, information systems, investment advisory personnel, product lists and operational process coordination. After the transaction is completed, how Webull integrates Pi Securities’ local business resources will be an important factor in assessing the effectiveness of its Thai market expansion.
The result of regulatory approvals will directly affect whether the transaction can be completed.
The shareholder approval process is one of the key conditions for advancing the transaction.
Local client service and investment advisory systems need to remain stable and properly connected.
Further integration is still required between the technology platform and local brokerage business systems.
Questions About Webull’s Acquisition of Pi Securities
Which company does Webull plan to acquire?
Webull Securities (Thailand) plans to acquire Pi Securities Public Company Limited. The company is a Thai investment services provider with more than 50 years of experience in Thailand’s capital market.
What is the valuation of the transaction?
According to the announcement, the transaction values Pi Securities at approximately $100 million. Webull will acquire all Pi Securities shares held by Country Group Holdings.
Has the transaction been completed?
It has not yet been completed. The announcement shows that the transaction remains subject to customary closing conditions, including approvals from relevant regulatory authorities and shareholders.
Why does Webull want to acquire Pi Securities?
Webull aims to combine its digital investment platform and technology infrastructure with Pi Securities’ local experience, investment products and client service capabilities in Thailand’s capital market, further expanding its business presence in Thailand and Southeast Asia.
What does this acquisition mean for Thailand’s investment market?
The transaction shows that international online brokers are increasing investment in Thailand’s digital investment market. If completed, Thai investors may see more digital trading tools, localized services and integrated multi-asset investment products, but specific changes will still depend on regulatory approvals and subsequent integration progress.
